Campaigns built to spend smarter and convert cleaner
Lakion manages Google Ads, Meta Ads, retargeting, landing pages, and tracking for businesses that want paid traffic tied to real lead quality.
The problems this service solves.
Budget is leaking
Poor targeting, broad keywords, weak landing pages, and missing negatives can burn spend quickly.
Tracking is unreliable
If conversions are not measured correctly, optimisation decisions become guesswork.
Landing pages do not match the ads
Ad promise, page content, proof, and call to action need to feel like one journey.
Lead quality is inconsistent
More leads is not enough if the enquiries are unqualified or too expensive to close.
A one-off fix vs a growth system.
Simple fixes can help for simple problems. When the goal is measurable growth, the service needs strategy, execution, tracking, and improvement working together.
Set-and-forget ads
Campaigns are launched, reports are sent, and spend keeps moving even when quality drops.
- Broad targeting
- Weak landing pages
- Unclear conversion data
- Reactive optimisation
Best for: Small tests with low risk.
Performance ads system
Lakion aligns targeting, creative, landing pages, tracking, and optimisation around lead quality.
- Clear campaign structure
- Conversion tracking
- Landing page fit
- Ongoing optimisation
Best for: Businesses that want paid traffic to produce measurable pipeline.
We will help choose the right growth path.
Practical work built around the outcome.
Each service page follows the same conversion-led structure, but the work inside changes around the channel, customer journey, and business goal.
Google Ads
Search, Performance Max, retargeting, and campaign structure around service intent.
Meta Ads
Audience strategy, creative testing, retargeting, and offer-led campaigns.
Landing pages
Ad-aligned pages that improve relevance, trust, and conversion.
Tracking setup
GA4, Tag Manager, pixels, conversion events, and call/form tracking.
Creative testing
Ad copy, hooks, angles, formats, and messaging tested with intent.
Reporting
Spend, CPA, lead quality, conversion rate, and next actions in plain English.
Each paid channel needs a different job.
Google, Meta, retargeting, and landing pages work best when they are not forced to do the same thing.
Google Search
Capture high-intent demand from people already looking for your service.
Meta Ads
Create demand, retarget warm visitors, and test offer angles with stronger creative.
Retargeting
Bring back visitors who compared, hesitated, or left before enquiring.
Landing pages
Give each campaign a destination that matches the ad promise and intent.
Built with the right tools for the job.
We use the platforms, tracking, creative, and technical tools that fit the service outcome rather than forcing every client into the same setup.
Paid traffic connected to the conversion path
Good campaign management is not just bids and budgets. It is the relationship between search intent, ad promise, landing page proof, and follow-up.
Lakion improves both the campaign and the destination so paid clicks have a stronger chance of becoming qualified leads.
That gives you cleaner data and a better basis for scaling.
Conversion events
Track forms, calls, bookings, purchases, and qualified actions.
Retargeting audiences
Bring back high-intent visitors with relevant follow-up.
Lead routing
Send enquiries into your CRM or inbox with useful context.
Reporting dashboards
Show spend, CPA, conversion rate, and lead quality trends.
A clear rhythm from discovery to improvement.
Discover
We clarify the commercial goal, current bottlenecks, audience, competitors, and what success needs to look like.
Plan
You get a focused roadmap with priorities, channel roles, measurements, timeline, and the fastest route to useful progress.
Build
Lakion handles strategy, copy, design, implementation, tracking, creative, and technical setup as needed.
Launch
We test the experience, check tracking, fix friction, and launch with a clear view of what happens next.
Measure
Reports focus on leads, rankings, conversion, revenue signals, and the decisions that improve performance.
Improve
We keep refining the pages, campaigns, content, offers, and technical foundation as the data comes in.
Specialist services that support the same goal.
Lakion can combine related services into a single project or long-term growth retainer when the customer journey needs more than one channel.
SEO
Technical, local, and content SEO for search visibility.
Web Design
Conversion-led page design for trust and enquiries.
Paid Ads
Google and Meta campaigns with proper tracking.
CRO
Improve the percentage of visitors who enquire or buy.
Funnel Building
Landing pages, follow-up, and lead nurture systems.
Workflow Development
Automations and integrations that remove manual admin.
Will this work pay back?
If the work improves lead quality, conversion rate, visibility, sales velocity, or admin time, the business case can become obvious quickly. We will help you quantify it before you commit.
Calculate the ROIQuestions before we scope the work.
Do you manage Google Ads?+
Yes. Lakion manages search campaigns, Performance Max, retargeting, tracking, and landing page alignment.
Do you manage Meta Ads?+
Yes. We work on audience strategy, creative testing, retargeting, and conversion tracking.
Can you fix tracking?+
Yes. We can set up or repair GA4, Tag Manager, pixels, forms, calls, and conversion events.
Can you build landing pages?+
Yes. Lakion can design, write, build, and optimise campaign landing pages.
How do you judge success?+
We look at cost per qualified lead, conversion rate, sales value, and the quality of the pipeline.
Get in touch.
Tell us a bit about your project. You'll hear from a strategist (not a sales rep) within one working day.
- ✓Free 30-min strategy callNo pitch. Just a useful conversation.
- ✓Fixed-scope proposal in 5 daysOutcomes, milestones and price up front.
- ✓NZ-based, async-friendly teamAuckland HQ, projects shipped worldwide.