Lakion
SEO services

Search visibility that brings qualified enquiries

Lakion improves technical SEO, local visibility, service-page rankings, and content performance for NZ businesses that want organic traffic tied to real leads.

14+
Years digital experience
196
SEO campaigns delivered
41k+
First-position rankings
543
Analytics reports
Sound familiar?

The problems this service solves.

Competitors own the first page

High-intent keywords are sending buyers to other businesses before they ever see you.

The site has technical drag

Indexing, speed, structure, duplicate pages, and weak internal links can hold back otherwise good content.

Content is not mapped to intent

Blog posts and service pages need to answer the searches customers make before they choose a provider.

Reports do not show business impact

Rankings matter, but the work has to connect to enquiries, calls, bookings, and revenue signals.

Know the difference

A one-off fix vs a growth system.

Simple fixes can help for simple problems. When the goal is measurable growth, the service needs strategy, execution, tracking, and improvement working together.

Activity SEO

Monthly tasks and keyword reports can look busy without changing commercial outcomes.

  • Generic audits
  • Thin content
  • Low-quality links
  • Reporting without decisions

Best for: Brands that only need basic maintenance.

Growth SEO

Recommended

Lakion combines technical fixes, service-page strategy, content, local SEO, and reporting around qualified demand.

  • Keyword-to-page mapping
  • Technical and content fixes
  • Local SEO improvements
  • Lead-focused reporting

Best for: Businesses that want rankings to produce enquiries.

Not sure what you need?

We will help choose the right growth path.

Book free discovery call
What is included

Practical work built around the outcome.

Each service page follows the same conversion-led structure, but the work inside changes around the channel, customer journey, and business goal.

Technical SEO audits

Crawlability, indexing, redirects, speed, schema, Core Web Vitals, and site structure.

Keyword mapping

Service, location, comparison, and problem-led keyword planning.

On-page optimisation

Metadata, headings, internal links, content sections, and conversion-focused copy.

Local SEO

Google Business Profile, location pages, map visibility, and local trust signals.

Content strategy

Pages and articles that answer real buyer questions and support topical authority.

Reporting

Plain-English performance updates with rankings, traffic, leads, and next priorities.

Keyword architecture

SEO pages need a clear map, not a pile of keywords.

The page structure should show Google and customers which service, location, problem, and outcome each page owns.

Service intent

Core commercial pages target terms like SEO services, web design, paid ads, and web development.

Location intent

Auckland, Wellington, Christchurch, and NZ modifiers can support local and national visibility.

Problem intent

Content answers issues like low rankings, poor lead quality, slow sites, and weak conversion.

Comparison intent

Useful sections help customers compare options before they choose an agency.

Local SEO

Local visibility needs more than one city keyword.

Local SEO works best when your website, Google Business Profile, reviews, service pages, and proof all reinforce the same location signals.

GBP optimisation

Categories, services, posts, photos, and conversion paths aligned with your real offer.

Location pages

Useful city pages with service context, not thin duplicated doorway pages.

Review signals

Proof and reputation surfaced on the pages where customers compare providers.

Map pack actions

Calls, directions, website visits, and form actions tracked where possible.

Working stack

Built with the right tools for the job.

We use the platforms, tracking, creative, and technical tools that fit the service outcome rather than forcing every client into the same setup.

GA4
Search Console
SEMrush
Lighthouse
Schema
Looker Studio
WordPress
Next.js
PageSpeed Insights
Google Business Profile
Tag Manager
Microsoft Clarity
Service system

SEO built into the whole customer journey

SEO is not just a keyword list. It is how your website explains expertise, services, locations, proof, and answers.

Lakion connects technical fixes with content and conversion so organic traffic has a better chance of becoming a lead.

The goal is sustainable visibility that keeps compounding after launch.

Technical audits
Service pages
Location pages
Content briefs
Schema
Internal links
GBP optimisation
Reporting

Rank tracking

Monitor the terms that matter to lead generation.

Lead attribution

Connect organic traffic to forms, calls, and conversion events.

Content workflows

Plan pages around search demand and buyer questions.

Technical monitoring

Catch crawl, index, redirect, and speed issues before they compound.

How we work

A clear rhythm from discovery to improvement.

01

Discover

We clarify the commercial goal, current bottlenecks, audience, competitors, and what success needs to look like.

02

Plan

You get a focused roadmap with priorities, channel roles, measurements, timeline, and the fastest route to useful progress.

03

Build

Lakion handles strategy, copy, design, implementation, tracking, creative, and technical setup as needed.

04

Launch

We test the experience, check tracking, fix friction, and launch with a clear view of what happens next.

05

Measure

Reports focus on leads, rankings, conversion, revenue signals, and the decisions that improve performance.

06

Improve

We keep refining the pages, campaigns, content, offers, and technical foundation as the data comes in.

ROI check

Will this work pay back?

If the work improves lead quality, conversion rate, visibility, sales velocity, or admin time, the business case can become obvious quickly. We will help you quantify it before you commit.

Calculate the ROI
FAQ

Questions before we scope the work.

How long does SEO take?+

Meaningful SEO growth usually takes months, but technical fixes and better service pages can start improving visibility and conversion earlier.

Do you do local SEO?+

Yes. Lakion works on Google Business Profile, location pages, local service terms, and map visibility.

Can you fix technical SEO issues?+

Yes. We audit crawlability, indexing, redirects, schema, page speed, and Core Web Vitals.

Do you write SEO content?+

Yes. We create content briefs and page copy around search intent, customer questions, and conversion.

How do you report SEO?+

We report rankings and traffic, but also leads, calls, forms, and the next priorities.

Ready to get started?

Get in touch.

Tell us a bit about your project. You'll hear from a strategist (not a sales rep) within one working day.

  • Free 30-min strategy call
    No pitch. Just a useful conversation.
  • Fixed-scope proposal in 5 days
    Outcomes, milestones and price up front.
  • NZ-based, async-friendly team
    Auckland HQ, projects shipped worldwide.

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